Ed Tech Product Design

Apricot is a web-based tool designed to engage parents, students, and teachers in a positive feedback loop. For this project, I did both the product design and the branding



Three Main Goals

  1. Tell parents what their students are learning in the students’ own words.
  2. Solicit classroom feedback for teachers from students.
  3. Inspire conversation between parents and students.


UX and UI Patterns

We were heavily inspired by Material Design because we wanted a clean, colorful feel with one primary action on each page.


Product Screen Shots


Brand Guidelines



Or check out some of my photography.